Zero to Sales: Digital Insurance Marketing Course

Zero to Sales

Attract the customers you want, at the exact moment they're ready to buy. | taught by Ryan Hanley
Watch Intro Video

Course description

Imagine your life when high quality prospects call you to write their insurance.

It's time to stop being one of six agents "practice quoting" the same piece of business.

Sound impossible? It's not.

Our new course, ZERO to SALES (Z2S), will help you attract the customers you want to write, at the exact moment they're ready to buy.

ZERO to SALES is a PROVEN STEP-BY-STEP PROGRAM THAT TEACHES YOU HOW TO WIN NEW INSURANCE BUSINESS ONLINE.

Finally, an all-in-one digital marketing strategy course that really works,

  • DESIGN - The blueprint for an actionable and achievable digital marketing strategy.
  • CONSTRUCT - Step-by-step instructions on how to lay the foundation of your digital sales engine.
  • FUEL - How to stockpile ideas and resources for rapid growth.
  • LAUNCH - A super-simple sequence for building your brand.
  • ACCELERATE - An advanced playbook to supercharge results.
  • LAND - Proven methods to increase conversion rate.
  • EXPLORE - Optimize your results through testing, segmentation and automation.

ZERO to SALES will take you from working in your business to working on your business. Sound hard to believe?... Keep reading and learn more...

Why is ZERO to SALES the right course, right now?

You know digital marketing works. But you're so busy, you can't waste time designing and implementing your own campaign. Let Z2S remove the guesswork.

  • Focus, beat procrastination and leave the planning phase behind.
  • Define your dream client, know who they are and where they can be found.
  • Manage your content strategy for short and long-term success.
  • Generate interest in your brand.
  • Convert attention into leads.

ZERO to SALES eliminates the paralysis of analysis and moves you to action.

WHAT IS THE POINT OF WORKING HARD IF WE'RE DOING THE WRONG THINGS?

Surround yourself with the resources, ideas and people that will hold you accountable for achieving results.

The #1 OBJECTION we always get about digital marketing from insurance agents is...

This won't work for my agency!

We are the first to admit, this program will NOT work for every agency.

ZERO TO SALES IS NOT FOR THE FOLLOWING:

  • People who are comfortable with their current results.
  • People with no ambition and no entrepreneurial spirit, what Seth Godin calls "lizard brain people."
  • People who are lazy and never take action and who are always trying to win the lottery or find a magic bullet to solve all their problems (a.k.a. wanta-producers).
  • People who think they already have all the answers and "know-it-alls."
  • People who are unwilling to share and discuss their success and failure with fellow insurance professionals.

ZERO TO SALES IS PERFECT FOR THE FOLLOWING:

  • Producers hungry to grow their book of business.
  • Producers sick of wasting time cold calling disinterested prospects.
  • Agency Principals looking to establish their legacy in the local community and industries they serve.
  • Agency Principals who want to understand the language and strategy used in executing an effective digital marketing strategy.
  • Agency Principals who want to keep more of the business they already have.
  • Staff members tasked with branding the agency online.

Don't wait another minute. Take action now!

Ryan Hanley
Ryan Hanley
SVP of Marketing

Ryan Hanley is the SVP of Marketing at TrustedChoice.com and the Managing Editor of Agency Nation. Ryan has been teaching the business of inbound and content marketing since 2009 through writing, workshops and keynote speaking. Connect with Ryan on LinkedIn.

Have questions?

Email Ryan Hanley here: ryan.hanley@trustedchoice.com

Course Curriculum

Introduction to Course
10:32
Join Agency Nation University Private Facebook Community
Introduction to Sydney Roe FREE
Introduction to Nyssa Lieder FREE
Introduction to Ryan Hanley FREE
Introduction to Marty Agather FREE
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Intro to Google Analytics
35:41
Why Google Analytics is Your Missing Superpower FREE
How To Set-Up Google Analytics On Your Site FREE
Getting Comfortable With Google Analytics FREE
How to Add Annotations to Google Analytics to Track Material Website Changes
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Practical Guide to Search Engine Optimization (SEO)
93:20
What Is SEO and Why Does It Matter? FREE
A History of SEO (and the future of your website)
A Beginner's Guide to Advanced Keyword Research
What is Content and Why Does it Matter?
The Basics of Link Building - Part I
The Basics of Link Building - Part II
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Design
31:26
How to Check if Your Website is Mobile-Friendly FREE
How to Determine Who Does the Digital Marketing Work in Your Agency
Key Performance Indicators (KPIs): The Metrics That Matter in Digital Marketing
[PDF] Key Performance Indicators: The Metrics that Matter in Digital Marketing
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Construct
65:30
What is Content Marketing?
Introduction to Facebook Marketing FREE
The Difference Between Facebook Profile and Business Page
How to Optimize Your Facebook Cover Image
How to Create a Custom Facebook Username and URL
How to Setup a Call-to-Action Button on Facebook
How to Set & Optimize Your Facebook About Section
How to Set Your Facebook Page Preferred Audience
How to Setup the Facebook Messenger Response Assistant
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Fuel
10:10
Generating Facebook Reviews
How to Generate More Google Reviews
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Launch
51:06
Why Headlines Matter FREE
How to Make Practical Use of the 4-U Headline Formula
[DOWNLOAD] How to Make Practical Use of the 4-U Headline Formula
Before You Hit Publish: 7 Point Headline Checklist
[PDF] Before You Hit Publish: 7 Point Headline Checklist
23 Blog Headline Templates to Spice Up Your Content Marketing
[PDF] 23 Blog Headline Templates
8 Free Headline Generation and Analysis Tools for Publishing Strong Headlines
[PDF] 8 Free Headline Generation and Analysis Tools
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Accelerate
17:54
How to Create Your First Facebook Ad
The "Why" and "How" of Facebook Conversion Tracking Pixels
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Land
COMING SOON - in February
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Explore
COMING SOON - in February
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Virtual Workshops
68:43
CoSchedule Headline Analyzer Live Demo - Z2S01 - Sept 2016
Facebook Advertising Strategy that Limits Spend Risk while Maximizing Results - Z2S02 - Oct 2016
Live Agency Blog Post Breakdown - Blog Post Format Optimization - Nov 2016
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Reviews (8)

Very informative

by Craig Smith
The course is filled with a ton of very useful information and ideas. I have put several of the courses into effect and found it very easy implement . Keep up the good work Thank you Craig Smith

Very Helpful

by Nash Hariyani
Haven't completed yet but so far so good. Always wanted to learn and understand it better.

Dip A Toe or Dive In - The Choice is Yours

by Tracy Cotton
I consider myself a social media nerd. Admittedly I'm a novice at analytics and the tech side. But I considered myself a B+ or higher in creating content, navigating the different channels and creating marketing plans. However just a few lessons into Zero to Sales and I am already blown away by the depth of knowledge here. Deep in a good way - not like drown yourself, tsunami size waves of overwhelm. More like I can either dip a toe in or dive in head first and I'm not going to feel like its a pool too shallow to keep me afloat. Even the courses I've viewed on topics I'm really comfortable with I gathered fresh tips for best practices. I also like if you're a bit ADHD you can squirrel between topics without having to be completely linear. No tests to pass just to get to the next course. I'm really pumped to keep going and put what I'm learning into action.
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Very informative

by Craig Smith
The course is filled with a ton of very useful information and ideas. I have put several of the courses into effect and found it very easy implement . Keep up the good work Thank you Craig Smith

Very Helpful

by Nash Hariyani
Haven't completed yet but so far so good. Always wanted to learn and understand it better.

Dip A Toe or Dive In - The Choice is Yours

by Tracy Cotton
I consider myself a social media nerd. Admittedly I'm a novice at analytics and the tech side. But I considered myself a B+ or higher in creating content, navigating the different channels and creating marketing plans. However just a few lessons into Zero to Sales and I am already blown away by the depth of knowledge here. Deep in a good way - not like drown yourself, tsunami size waves of overwhelm. More like I can either dip a toe in or dive in head first and I'm not going to feel like its a pool too shallow to keep me afloat. Even the courses I've viewed on topics I'm really comfortable with I gathered fresh tips for best practices. I also like if you're a bit ADHD you can squirrel between topics without having to be completely linear. No tests to pass just to get to the next course. I'm really pumped to keep going and put what I'm learning into action.

Great Start to the course and an Exciting Future

by Robert McCarthy
This course will do exactly as it promises. Zero to Sales. Starts with the basics for pretty much anyone to get the journey of online lead generation started. The course quickly accelerates into what you need to be doing to generate sales. Excited to see the long term growth and development of the course and the other members taking the course.

Essential for all independent agencies!

by Alexander Dopazo
Whether you are already in the trenches of digital marketing, thinking about it or even if you just want to find out how your competition is doing it, this course is a MUST for all independent agency owners and agent marketers. I've always found that the disconnect between traditional sales and digital sales is the seemingly complex veil of technology that envelopes the digital sales process. Zero to Sales doesn't just remove the veil, it rips it off throws it in a trashcan and lights it on fire. They take you through the thought process, the technology, and show you in real world examples how you can implement all kinds of tools to augment your current efforts or how by making a few changes you can start digital marketing today. It's beauty is in its simplicity. Not a lot of techie jargon and overly complex systems. It's more like 'hey, this is how we did it and you can do it too!' and in the end you realize that it's not traditional sales or digital sales, it's just SALES and using different tools to win more.

Great so far!

by Matt Steele
I've got several questions/updates for our cool website dude already. Thanks!

Should Be A Required Course For All Agency Owners

by Casey Powell
Unlike most people sign who sign up for this course, I currently do not work in an agency. I am a marketing rep for a large national carrier. I signed up for this course because I am always looking for new resources that I can use to help my agents grow. The material covered in this course is very relevant for agents looking to build and grow their online presence. What I like about this course, is the passion you can hear in Ryan's voice as he explains how to set things up and how he takes it a step further to go over The Why. Why you need to have it setup correctly and how it will benefit your agency. Signing up for this course is a great step to building your online presence, but you have to Take Action and apply what you learn today. If your an agent looking for resources to help you grow your social media and online presence this course is a must and I will be recommending all of my agents.

Great Start

by Rob Macoviak
I think that this is a great starting point for most agencies. We are looking forward to the other courses.